Our Services
Formats: project-based consulting, strategic advisory, or retained counsel.
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WHO IS THIS FOR
Governments, host cities, sport organizations, and corporations operating across borders or preparing for global moments where sport, politics, and public visibility intersect.PROBLEMS I HELP SOLVE
“We’re hosting, bidding, or traveling but don’t have a strategy.”
“We want in on the sports action, but don’t know where to start”EXAMPLES:
Authored the Bid Book for the Invictus Games 2029
Designed the Global Sports Mentoring Program across 130 countries
Partnered with the NFL and the U.S. Embassy Brazil to create a flag football clinic for girls during the NFL launch in São Paulo
CLIENTS OFTEN COME TO ME ASKING
How do we design an international exchange program and make sure it’s credible, safe, and impactful?
How do we write a bid book that actually wins?
How do we activate around a mega-event in a way that leaves a real legacy?
How do we build a global leadership academy or mentorship platform funders will support?WHAT THIS WORK INCLUDES
Sports diplomacy and global engagement strategy.
Bid-book strategy and host-city advisory.
Mega-event readiness, legacy planning, and interagency coordination.
International exchanges and delegation programs.
Leadership academies and mentorship initiatives.
Global clinics, camps and engagement models.
Aligning sport with foreign policy and development goals.WHAT CLIENTS WALK AWAY WITH
Strategic clarity.
Defined roles and partnerships.
A realistic roadmap that can be executed.
Formats: project-based consulting, strategic advisory, or retained counsel.
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WHO THIS IS FOR
Athletes, coaches, executives, civil servants, and sport administrators navigating leadership, culture, equity, and global responsibility.THIS IS IDEAL IF YOU WANT TO
Launch a leadership academy tied to sport.
Build a mentorship platform that attracts partners and funders.
Prepare athletes for international representation.
Run a one-day clinic or global camp with purpose not just drills.FORMATS
Executive briefings (90 minutes to half day).
Interactive workshops.
Multi-day leadership intensives.
Train-the-trainer programs.EXAMPLES
Delivered Sports Diplomacy workshops to Ukrainian Olympic and Paralympic Delegation prior to Paris 2024
Led Equity & Inclusion workshop as part of UEFA’s Master’s for International Players Executive Education Program
OUTCOMES
Leaders who understand their influence beyond sport.
Shared language around values, power, and responsibility.
Practical tools not just inspiration.
Programs that scale.
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BEST FOR
Conferences and global summits.
Mega-event convenings.
Executive and athlete audiences.
Public-facing leadership forums.OFTEN BOOKED BY LEADERS WHO ARE
Exploring sport as diplomacy.
Preparing for a mega-event.
Convening cross-sector partners.
Launching a new international initiative.EXAMPLES
Created the Women’s World Cup Gender Equity Summit in Lyon and Sydney
Delivered Keynote Speech to the Sports Event & Tourism Women’s Forum
SIGNATURE THEMES
Sport as smart power and diplomacy.
The geopolitics of global sport.
Gender equity as strategic advantage.
Athletes as civic and diplomatic actors.WHY CLIENTS BOOK ME
Real-world government and global sport experience.
Credibility with diverse audiences.
Compelling storytelling grounded in practice.
Ability to connect sport to what actually matters.
Who WE Work With
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Designing global outreach frameworks with foreign governments, sports federations, and event rights-holders.
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Preparing teams and leadership to navigate complex political, cultural, and media environments abroad.
Supporting international activation initiatives such as NFL engagements in Brazil.
Convening equity summits, clinics, and leadership platforms alongside major tournaments such as the Women’s World Cup.
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Delivering sports diplomacy programs for Olympic and Paralympic athletes and administrators.
Designing and teaching pre-Games diplomacy training for national delegations, including work with Ministries of Sports globally.
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Teaching executive and academic courses on sport diplomacy and global sport leadership, including programs delivered at international universities.

